The premium coffee brand L’OR has just announced the launch of another novelty for Brazilian consumers. This is the Sabores line, which is marketed in aluminum capsules, with vanilla and caramel flavors.
Susana Hernández, Marketing Director of Jacobs Douwe Egberts (JDE), the company that owns L’OR, explains that “the new flavors, in addition to increasing the brand’s portfolio, bring new experiences and the opportunity to develop new consumption occasions.
The new coffee product is already available in the main retail chains in Brazil, in packs of 10 aluminum capsules, compatible with Nespresso coffee machines.
GRAN COFFEE LAUNCHES A NEW LINE OF COFFEES IN ALUMINUM CAPSULES
ILLY EXPANDS ITS PORTFOLIO WITH NEW CANNED FLAVORS AND ILLY COLD BREW FAUCET
NOVELIS INVESTS MORE THAN 30 MILLION DOLLARS TO MEET DEMAND FOR COFFEE CAPSULES MADE FROM RECYCLED ALUMINUM
NOVELIS ANNOUNCES $30 MILLION INVESTMENT TO MEET HIGH DEMAND FOR RECYCLED ALUMINUM COFFEE CAPSULES
REBEL HARD COFFE PRESENTS ITS NEW COFFEE IN BOLDER CANS
UTAM GROUP LAUNCHES NEW ALUMINIUM SINGLE-DOSE COFFEE PODS
AROUND 30,000 COFFEE CAPSULES GO TO LANDFILL EVERY MONTH
MOLSON COORS TAKES OVER THE DISTRIBUTION OF LA COLOMBE COFFEE CANS IN THE U.S.A.
Coca Cola with coffee
Knowledge about the recyclability of aluminum would increase the purchase preference of drinking water packaged in cans.
