The rum brand Dead Man’s Fingers has opted to open new markets and has decided to expand into the ready-to-drink market with the launch of three new canned products.
Specifically, three new flavors – spiced rum and cola, spiced rum and ginger beer, and passion fruit rum and lemonade – are now available for customers to enjoy while traveling.
Rachel Adams, the company’s global marketing manager, confirms that “the launch of our new RTD format is a natural next step for our brand, particularly as we enter the summer months” to which she adds that “for retailers, it is also a great opportunity to introduce new buyers to the rum category and increase sales to the 70cl bottle format”.
OHZA PRESENTS FIZZY SANGRIA BY JOE JONAS
L’OR EXPANDS ITS LINE OF COFFEE IN ALUMINUM CAPSULES
WATERLOO INTRODUCES THE NEW PASSION FRUIT
HARDYS LAUNCHES THREE NEW VARIETIES OF WINE IN CANS
MOLE BOY MARGARITA HARD SELTZER GETS READY FOR SUMMER
KROMBACHER PILS CANS LAND IN THE UNITED KINGDOM
TOPO CHICO HARD SELTZER CONTINUES TO GROW IN THE U.S. MARKET
Jason Momoa, new ambassador for Ball’s aluminum cups in the US
