CZECH BIG SHOCK WINS THE RACE TO INCORPORATE ARDAGH METAL PACKAGING AND CTI’S THERMOCHROMIC INKS INTO ITS CANS

Big Shock, the leading beverage company in the Czech Republic has won the race to be the first to use Ardagh Metal Packaging’s pioneering thermochromic colour ink technology.

The energy drink producer has launched a limited edition 500ml can aimed at appealing to gaming fans. Against a stunning black background with dynamic red and yellow graphics, a thermochromic “game load” style panel gradually transforms from yellow, at ambient conditions, to vibrant green as the contents cool to the perfect drinking temperature.

Ardagh has used the colour to colour effect in partnership with CTI, the world’s leading manufacturer of thermochromic inks. Building on the success of Ardagh’s existing Thermo Impact clear to colour finish, where hidden messages or designs are revealed at a pre-defined temperature, the new colour to colour option uses special coloured inks to accurately indicate temperature change whilst offering the opportunity to enhance graphic design in many ways.

Jan Kopriva, marketing manager at Big Shock says, “The color-to-color thermal effect is exactly the kind of dynamic twist we want for our cans. Plus, our community of gamers will love to see at a glance that their Big Shock is perfectly chilled and ready to drink.

Dirk Schwung, Sales Director of Ardagh Metal Packaging – Europe adds “we are proud to be one of the pioneers in delivering these exciting thermochromic finishes for cans”. Filled by Starzinger in Austria, limited edition game can is now available on the Czech and Slovak markets.