CROWN IS ONCE AGAIN AWARDED

CROWN IS ONCE AGAIN AWARDED FOR ITS INNOVATIVE DESIGNS

Once again this year, the multinational Crown once again stood out on the international scene after winning multiple awards for its innovative designs in several global competitions. An achievement with which the company reflects on and highlights the numerous accolades its global teams received at The Canmaker Summit, the Asia CanTech conference and the International Metal Decorating & Packaging Association Conference (IMDPA): three events that honor innovation and differentiation in metal packaging.

Specifically, Crown’s cans received these awards for applying distinctive decoration techniques, using novel shapes and finding new efficiencies in a single application while reducing material usage by nearly 13%. The company was also recognized for creating a unique look for newly launched products.

The winning designs came from a variety of markets, including Thailand, France, Brazil and the United States, from aerosol, food and beverage businesses, highlighting Crown’s ability to offer region-specific solutions. By utilizing their extensive knowledge of local market needs and challenges, Crown’s global design, engineering, reprographics, innovation and manufacturing teams brought strategic thinking and cutting-edge technology to their clients and delivered brand value through customized innovations.

“We are proud to receive these innovation awards from leading industry organizations because they highlight the many ways we meet the needs of customers in any global market,” said Dan Abramowicz, Crown’s Chief Technology Officer. “From protecting brand identity to helping reduce carbon footprint, our technologies demonstrate our dedication to collaborating with our customers and differentiating them from their competitors. They also highlight our commitment to our Twentyby30 program, which aims to accelerate sustainability in metal packaging and throughout our value chain,” the executive remarked.

The unique Chaokoh coconut milk can solved a counterfeiting problem for Crown’s customer, Theppadungporn. Theppadungporn, one of Thailand’s largest coconut product fillers, realized that counterfeit cans were replicating their product and, in response, Crown replaced the traditional can bead with patented Quantum™ Engraving Technology. This solution not only prevents counterfeiting, but also helps cans stand out on the shelf with a unique and unmistakable texture. The technology provides a distinctive golf ball pattern on the body of the can that also enables a material reduction of nearly 13% compared to traditional beaded cans, allowing for an additional benefit of significantly reducing the product’s carbon footprint.

“Crown’s design solution for Chaokoh coconut milk can address multiple business imperatives, including minimizing risk and increasing shelf distinction,” said Kieatisak Theppadungporn, director and Factory Manager of Chaokoh. “Not only does it protect the integrity of our brand, but this engraving technology improves our sustainability measures by using less material, while meeting the high speeds on our existing production lines. We are consistently impressed by the way our Crown partners come up with innovative ideas and can solve numerous challenges at once,” reiterated the manager.

“This win is the result of a true team effort to combine areas of expertise,” said Mark Gojkovich, graphics manager for Crown Midwest Graphics. “Our decorating experts at Midwest and the operations team in Spartanburg produced these outstanding cans, an accomplishment achieved by the collaborative effort of all involved.”

Crown also won further recognition at the IMDPA awards, which took place in Itasca, Illinois, and recognized excellence in printing and decorating technology throughout the metal packaging industry. Crown Bevcan EMEA won the Two-Piece Beverage Award for Excellence for a set of Kronenbourg Blanc beer cans, while Crown Beverage Packaging North America won the Two-Piece Craft Cans Beverage Award for Excellence for its “Leave No Trace” can design for Great Basin Brewery. The team also received Best of category for craft cans for Real Ale Brewing’s Hop Sprocket beer can. All of these awards highlight Crown’s innovative print production process and its approach to design details, such as banner stamps and projected design images.

“Our teams work closely with customers around the world to bring their visions to life through innovation and impactful product introductions,” said Abramowicz. “These awards, and their various categories and parameters, validate the strong range of shelf differentiation that our designs provide in global markets. We are delighted that our teams are being recognized for their excellent work, which consistently aims to expand the potential of metal packaging,” concluded Abramowicz.

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