Coors Light in the top of most sustainable beers

There has been a significant change in customers’ purchasing habits, seeking to make purchases that are congruent with what they recognize as sustainable practices. In particular, Coors Light stands out from other types of beer as the beer of choice among the most environmentally conscious young adults.

Last summer, Coors Light revealed its decision to replace its plastic containers with cardboard packaging to combat the recycling problem. This led the brand to hire two pollsters: YouGov and Ipsos. They commissioned a survey of more than 2,000 people between the ages of 21 and 34 to find out how responsible major domestic and imported beer brands, such as Coors Light, were on issues such as packaging, water and energy use, ingredients and waste.

The study revealed that Coors Light is the best-regarded beer brand in terms of sustainability in the United States and North America, rising four places in the ranking of the best positioned brands.

According to Marcelo Pascoa, vice president of marketing at Coors, sustainable development is an important part of the company’s strategy. “Sustainability is a central pillar of our strategy. We believe it is a competitive advantage. It’s going to help attract more young drinkers and sell more beer. And it helps us live up to the legacy of the Coors brand, which is about doing the right thing, even when it’s hard,” he added.

The Coors brand’s commitment to sustainability dates back decades, beginning when Bill Coors pioneered the two-piece aluminum can, revolutionizing the beverage industry. In the early 1970s, Coors introduced the first nationwide recycling program, which helped initiate aluminum recycling in the United States.

In 2022, Coors Light stood out for its sustainable actions for the community. The company won several accolades after its Chillboards program, an initiative to coat roofs with white reflective paint to save residents money by reducing cooling costs. Recently, the brand decided to place some green arrows in the shape of a mountain on its main packaging in order to invite users to recycle and take care of the environment.

As part of a larger initiative, Molson Coors decided to get rid of plastic rings on its Coors Light brand. They will invest US$85 million to upgrade packaging lines at several of their breweries to replace all their packaging with cartons.

“We want to be a positive force in the world, and we want to help people celebrate all of life’s moments now and 50 or 150 years from now. To do that, we must take steps to ensure that resources like water and quality barley are available now and in the future,” said Rachel Schneider, vice president of sustainability for Molson Coors.