The world competition held in Qatar on December 18, 2022 was epic.
As part of its advertising actions to support the triumph of a country that is now a three-time soccer world champion, the Coca-Cola company launched a special limited edition: a gold-colored can known as the ‘Latazo Dorado’ (Golden Can). This undoubtedly refers to the official prize awarded to the winners of the championship, the official trophy being the World Cup.
The bottle has an exclusive presentation of 470 ml, on it, there was printed the trophy and the date that marks the beginning of the event: “18/12/2022”. This product is limited to that country.
In order to remember the historic victory, one brand decided to give gold commemorative plates to its Argentine consumers, so that they can continue celebrating this triumph.
The Argentine team recently managed to bring the World Cup trophy to Argentina after 36 years, and to celebrate this event, Denise Picot, Coca-Cola’s head of marketing in the countries mentioned above, issued a statement in which she highlighted the unique team’s ability to bring back ‘the magic of believing’ to the country.
The beverage company, Coca-Cola, realized the great achievement reached by the Argentine National Team during the World Championship in Qatar and that Argentines never stopped believing in them. To pay tribute to this, they decided to make a commemorative can to celebrate the champions’ success.
The brand, with its “The Magic of Believing” campaign, has sought to promote the love of soccer in Argentina. This is due to the fact that sports is a deep passion in the country and fills the inhabitants with a lot of enthusiasm and feeling.
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