Budweiser has done it again. It has just announced the launch of a limited edition dedicated to Argentine star Messi. As an official sponsor of the player, the brand accompanies him in this challenge and presents new bottles with exclusive designs. In addition, it will raffle four packages to Qatar and T-shirts with the signature of the 10, among other prizes.
As soon as it became known that Leo Messi would be playing in the Qatar 2022 World Cup, Budweiser released a new limited edition of its beer to celebrate Argentina’s victory and bring the World Cup into the hands of consumers. As part of the team, Budweiser has followed Messi for two years and was present at his latest exploits, including the much-remembered Brazilian triumph.
The new version is available in 1 liter, 710 ml and 340 ml bottles. It now has an exclusive and original design on its label, which has been dyed red and has added the figure and name of the 10 as well as the official FIFA logo. The illustration, intervened and worked together with Leo Messi, shows Leo with a raised fist, celebrating the long-awaited triumph of the Argentinean team.
“This is the great Lionel Messi. The most awarded soccer player in history, respected on and off the field. Unconditional to people. A reference for his country. Of an unwavering determination and a greatness worth a thousand words“The brewery points out.
Another novelty is that two of its gauges contain a QR through which consumers can participate for four trips to the World Cup, two T-shirts signed by Leo and instant prizes awarded by TaDá, such as Gift Packs, the official thermosensitive cup of the championship, brand merchandising, among others. On cans, the QR is on the back, while on bottles it is on the collar. To participate in this sweepstakes, interested parties must scan the QR that will take them to the brand’s official website. In the case of the cans, it is necessary to enter the code found underneath the plate.
“We are very happy to present this new limited edition in tribute to Leo and to continue accompanying him as an official sponsor on the eve of such an important World Cup for him. Budweiser is a brand that drives you to pursue your dreams and for us Messi is the example of a person who overcame countless fears and barriers to achieve his goals. He represents the brand’s values very well: with his story, we want to inspire young people to go for their dreams”.said Juan Giovaneli, brand director of Budweiser Argentina.
As part of its actions in the run-up to the World Cup, Budweiser will raffle among consumers over 18 years of age a flag signed by Messi for a brand commercial before his victory in Brazil.
