Coca Cola enters Spain with its first global brand with alcohol: Topo Chico Hard Seltzer
In March of this year, Coca Cola will launch its first alcoholic beverage in the Spanish market: Topo Chico Hard Seltzer.
With an alcohol volume of 4.7%, this drink will be marketed in Sleek aluminum cans and will be available in three flavors: Lemon-Lime, Cherry Açai and Tropical Mango.
According to the report IWSR Drinks Market Analysis – says the note published by Coca Cola Spain on its website, the market for Hard Seltzer beverages with which breaks into Spain, has a value in the United States of 2,100 million dollars.
Nielsen data, meanwhile, indicate that this category maintains an exponential growth of more than 200% in 2019.
Supermarkets, hypermarkets, convenience stores, online and the HORECA channel (Hotels, Restaurants and Cafeterias) will be the channels through which it can be purchased.
