The French spend less on personal care. Over the past year, it did not reach its 2019 level: personal care accounted for the largest segment of activity, with 23 percent of the total. Specifically, the Comité Français des Aérosols (CFA) has announced a 5.9% decrease in total aerosol fillings in France over the past year.
Specifically, shaving foams and gels were down 15.7 percent in 2021. Sunscreens, water sprays, dry shampoos and others also fell 1.8 percent. This segment, which was growing by 20% in 2020, was maintained in 2021: “These versatile products are easily affected by fashion or weather events. It also appears that growth in 2020 anticipated the risk of raw material increases announced for 2021. The total personal care category, which represents 63% of total fillings with 404 million units, is up 2.2%,” they note from the CFA.
Households experienced a 7.5% drop to 61 million filled aerosol units in 2021, and air fresheners were down 16.2%; this segment represents the largest drop in 2021. In 2020, the small decline in this segment was a surprise considering the impact of the lock-up in other segments above. The significant drop in 2021 is likely to offset the maintenance of 2020.