Argentina is a large consumer of cider. It ranks sixth among the world’s leading companies, behind only the United Kingdom, Spain and the United States. For this reason, it has great potential to achieve seasonal adjustment of consumption, which generally occurs in the last months of the year. Sidra 1888, Sidra Real and Sidras Pehuenia release their new presentation in cans.
These CCU brands are market leaders: they have more than 50% of the market share and 7 out of 10 Argentines prefer them over other brands. In response to this demand, CCU launched a complete portfolio of canned ciders and continued with its plan for this beverage to be enjoyed all year round.
“We are known for always being on the move. Product and packaging innovation is central to our day-to-day business. The 473 cc can allows for individual and responsible consumption, and gives us a place in new occasions of enjoyment, complementing the brands’ portfolios in their classic 750 ml. and 500 ml. presentations.”said Vanina de Martino, Marketing Manager for Ciders, Wines & Spirits at CCU Argentina.
“The can allows a more efficient use of water in production, is infinitely recyclable, requires less fuel consumption for transportation and less energy in cooling. In addition, it maintains product quality for long periods of time,” De Martino reiterated.
The benefits of canned products are multiple. It is a practical format that cools much faster. It also favors individual consumption as it is the perfect size for one or two glasses. It is also ideal to enjoy accompanied, which makes it possible to incorporate it in new consumption occasions due to its practicality for transportation.
