CASA AZUL, AMP’S NEW CANNED BEVERAGE

Casa Azul positions itself in the market by securing its presence in the RTD category in the liquor area. Building a brand in a crowded space is not new to innovative beverage entrepreneurs Lance Collins and Mike Repole. In fact, Lance started Fuze and NOS Energy, while Mike launched Smart Water and Vitamin Water, enriching retail shelves across the country. It is only now that these two successful brand drivers have teamed up to launch a product that combines premium tequila with natural, low-calorie ingredients that caters to consumers seeking a ready-to-drink (RTD) beverage from better, higher quality spirits.

Packaged in infinitely recyclable beverage cans by Ardagh Metal Packaging (AMP), Casa Azul is available in cans in Lime Margarita, Peach Mango, Strawberry Margarita and Watermelon. And Casa Azul products are gluten-free and offer an extraordinary flavor profile that includes 5% alcohol and only 100 calories per serving.

The company, according to Lance, is rapidly building its brand with consumers and retailers by offering a premium, high-quality offering that stands apart from traditional alcoholic RTD beverages. “Casa Azul is delivering true premium tequila cocktails with better ingredients and better taste, for smart drinkers who care about what they eat and drink. Our team has a long history of delivering better-for-you options across a wide range of beverage categories, and now we’re looking to disrupt the spirits category and drive extraordinary growth.” he added.

Casa Azul is packaged in 12 oz of AMP. Sleek cans, allowing the brand to go where other types of packages cannot. “Beverage cans are convenient and can be taken anywhere: outdoors, poolside, large venues, etc. They also ship efficiently and are universally recognized as a sustainable and easy-to-recycle package option,” Lance noted.

Claude Marbach, CEO, AMP – North America, confirmed the advantages of packaging beverages in cans. “Beverage cans enable and support our customers’ own sustainability goals. Combine the environmental advantages of the beverage can with its economic strengths, such as superior filling, distribution and retail display efficiency, and it’s obvious why cans are the choice in numerous growing beverage categories.”reiterated Marbach.