CANTASTIC, A NEW TYPE OF INNOVATIVE AND SAFE ALUMINIUM CONTAINER

CCL Label, a world leader in special packaging and labels, introduces a new type of aluminium can packaging whose main objective is to offer maximum hygiene, but at the same time creative marketing possibilities and ideal for promotions. It is CANtastic, a new type of container that combines an aluminium can and a shrink sleeve for an innovative and safe drinking experience.

This new type of packaging is mainly the result of the new trends and consumer habits brought about by Covid. According to CCL Label’s press release, a study published by McKinsey revealed that food safety and hygiene concerns is a new trend among the top 6 trends in the packaging industry.

“This new packaging product is all about connection and protection: it guarantees maximum cleanliness from production to the point of sale in supermarkets, convenience stores or petrol stations, where cans are often displayed openly in an unprotected environment to attract the consumer’s attention. With CANtastic, the cans are protected against all kinds of possible contamination and at the same time ideally promote the brand owner’s message,” says Reinhard Streit, Vice President and General Manager Food & Beverage at CCL Label. “It goes further than other aluminum cans available on the market.”

According to Packaging Europe, this presentation is as recyclable and sustainable as any other aluminium can. “Aluminium cans will be detected and sorted at the recycling plant with most of the sleeves still on and then the sleeves will be burnt in the aluminium recycling process by the high temperatures. The sleeve material will in no case hinder the aluminium recycling”.

In addition to the sustainability of aluminium cans and the safety and hygiene offered by this new type of packaging, CANtastic offers an ideal space for branding and communication with the consumer. Streit says: “First of all, there is additional space on the cover for additional activities or design possibilities. You can easily integrate contests, lotteries and loyalty programs, as well as Virtual Reality elements or special QR codes for a unique and secure digital identity”.

CCL Label is part of CCL Industries, founded in 1951 as Connecticut Chemicals Limited in Toronto, Canada. CCL Industries has become the world leader in specialty packaging and labels.