CANPACK STARS IN THE LAUNCH OF TYMBARK’S NEW NON-ALCOHOLIC BEVERAGES

CANPACK Group once again cooperated with Tymbark, this time by introducing Tymbark to the soft drink market. The Tymbark company has a long history, having been founded more than 80 years ago. Some of the tastes they offer are researched by experts because traditional drinks are popular throughout Poland. Their products were even selected for a specific occasion such as the upcoming Dresden Wine Festival.

With a growing trend in society towards natural ingredients and the associated shift towards low and non-alcoholic beverage options, Tymbark has sought to capitalize on this change with an exciting new range. Tymbark PO PROSTU, and its new line of non-alcoholic beverages with hops extract based on natural ingredients, comes in three intriguing flavors: dried orange, juniper with character and fresh lemon.

“Tymbark PO PROSTU is a new product line for people who value simple but tasty combinations,” explained Leszek Organista, Brand Manager. “Those who value convenience and are looking for products with a good, simple composition will enjoy the collection’s range of flavored waters, non-alcoholic radlers and lemonades.

“New products tend to be less sweet and have new flavors. Also, they are generally drier.” After partnering with Tymbark for several years, CANPACK was supplied for many specific operations and is pleased to partner with the new product line.

“With this existing business relationship with Tymbark and the shift towards natural and sugar-free ingredients, we are delighted to be involved in the launch of this product,” explains Stephen McAneny, trade director. The trend for natural and sugar-free ingredients in beverage consumption continues to be a very clear choice among consumers that has existed for several years. In the last couple of years, it has become extremely popular.

“The CANPACK MATT effect used on the cans underlines the natural composition of the beverage and gives the packaging a natural feel on contact. This allows for impressive shelf appeal in the bustling natural ingredients and sugar-free beverages sector,” he concluded.