Made from natural herbs and unique flavors, with a hint of rosemary, coriander and allspice, the brand is well positioned to capitalize on the growing demand for premium products in the RTD cocktail market. The new product is born thanks to the partnership with CANPACK to bring these premium ingredients to consumers in classy can packaging.
Thanks to the use of CANPACK’s MATT effect, the vintage and elegant character of the designs reminiscent of Scandinavian distilling traditions is achieved. The packaging, thanks to the Matt varnish applied, is soft to the touch and elegant to the eye, underlining the high quality of the brand.
Johan Freitag Gin & Tonic and Johan Freitag Gin & Rosé are refreshing drinks made with authentic Johan Freitag gin, distilled with a rich Scandinavian tradition. And CANPACK has helped brand sourcing for the growth of IDT market.
Stephen McAneny, commercial director of CANPACK admits that “as lifestyles are increasingly shifting towards pleasurable at-home experiences, RTD cocktails provide consumers with a convenient way to enjoy their favourite drinks without visiting a restaurant or bar. As a result, producers are turning to trusted partners in the metal packaging sector who will ensure their products are not only stylish but also sustainable.
“These elegant can designs feature the coat of arms made of natural herbs, which highlights the pure and unique taste of our Johan Freitag gin collection,” says JSC Cesu Alus, chairman of the board, Eva Sietiņsone.
“With the beverage market evolving to cater for pre-mixed cocktails and long drinks with authentic, natural ingredients, CANPACK’s elegant MATT effect and seamless production process has allowed us to target a new generation of consumers, while remaining true to our roots,” he concludes.
