The company called Canned Goods, which specializes in urban apparel, has captured the hearts of thousands of TikTok users, thanks to its environmentally friendly packaging.

Specifically, Canned Goods, an apparel company that prioritizes plastic waste reduction, has opted to use recyclable aluminum cans instead of plastic or cardboard boxes. This decision not only helps the company to streamline the size sorting process, but also to protect the products during transportation and minimize the levels of waste generated.

TikTok’s official website posted a video explaining why it uses aluminum cans instead of plastic, and received a huge amount of adoration from the more than 6 million viewers.

“I started Canned Goods in high school, tired of receiving everything in plastic,” explains founder Easton Dana. “I even go so far as to include flower seeds with every order to promote planting in your cans,” he added.

Coupled with the recent influence it has gained, getting any kind of product from this brand is becoming increasingly difficult. For now, a total of 16 items are the only ones available online and 10 of these are sold out.

Almost three weeks ago, the company announced the launch of several new items on the market, but with the success it is having, it is likely that larger quantities of aluminum containers will be included to meet demand.