Budweiser makes Leo Messi’s cans do the talking

The well-known beer brand Budweiser has teamed up with soccer player Leo Messi to launch its new advertising campaign. To the delight of Argentine soccer fans, the brand  encourages its consumers to have contact with their idol Leo Messi. This is achieved by scanning the QR code specially designed for the world championship that can be found on the limited edition cans and also by logging on to www.budmessi.com.ar to access a unique augmented reality.

After being by Lionel Messi’s side at the World Cup and being the official sponsor of the 2022 Cup in Qatar, Budweiser continues to be a prominent figure. This time it did so through limited edition cans that include augmented reality to reward Argentine fans.

Budweiser also offers a unique opportunity to those waiting for the match between Argentina and Panama: they could see the image of Leo Messi on soft drink cans as never before, with mouth and face movements as well as hear his voice proclaiming key phrases about his career that cement the respect of his fans.

To access it, scan the QR code on the two versions of the limited edition Messi World Cup cans, the one launched in the run-up to the World Cup where Leo is shown with his fist raised in celebration of the long-awaited victory of the Argentine team, and the design presented after becoming champion, when a golden cup was added to his arm. Once the scanner is done, the user is automatically redirected to the website www.budmessi.com.ar to perform the activation and enjoy an animated Messi.

For Agustina Vadori, Budweiser Argentina brand manager, “we wanted to be close to Leo on his return home after winning the World Cup with a unique and different proposal for our consumers, being close to them and them close to Messi. And what better than to do it with his words of encouragement and enthusiasm, showing that dreams come true, his and all Argentines” to which he added that “Budweiser is a brand that encourages you to pursue your dreams and for us Leo is still the example of a person who every day continues to overcome barriers to achieve their goals. He represents very well the values of the brand”.