Zero net carbon emissions by 2050 and a transition to 100% renewable electricity by 2030 are the new global sustainability goals of Ball Corporation, one of the world’s leading suppliers of sustainable aluminum packaging.
These sustainability goals were recently announced and will have an impact on driving performance throughout the life cycle of its products. Goals also include ensuring that all aluminium is purchased from certified sustainable sources and converting 80% of Ball’s global beverage can volumes to its STARcan lightweight designs.
In addition to its sustainability goals, Ball also shared, via press release, the Toward A Perfect Circle – an industry vision that lays out “how working together, beverage brands, retailers and aluminum beverage container manufacturers and their suppliers could make aluminum cans, bottles and cups.
The world’s most recycled beverage containers exceed the 90% recycling rate from the current rate of 69% and increase the global average recycled content rate to 85%. Today, recycled aluminum uses only 5% of the energy compared to using virgin material, and recycled cans have the potential to be back on the shelf in as little as 60 days.
To achieve this vision, Ball will drive action including the development of a Low Carbon Roadmap for the aluminium beverage packaging sector. “The company will also advocate for investment in infrastructure and technology to support a more effective and efficient recycling system in the regions where it operates. Ball will work with partners to publish this multi-regional recycling roadmap and carbon roadmap over the next year.”
Commenting on these announcements, John A. Hayes, Ball’s president and chief executive officer said, “Our customers are looking for low-carbon and truly circular packaging options as they work to meet net zero goals and meet growing consumer demand for sustainable products. Infinitely recyclable aluminum cans, cups and bottles are the solution. We look forward to continuing to improve our products and develop an industry-wide circularity roadmap in collaboration with our partners.
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