Ambar eliminates plastic rings from its cans

The Ágora group has said goodbye to the traditional plastic rings that group the cans of its two brands of beer, Ambar and Moritz, by replacing them with 100% biodegradable cardboard. This new measure that the company has just implemented will reduce the use of 5 million rings, the equivalent of 15 tons of plastic per year.

In addition, the new banding is made entirely of natural fibers from sustainably and responsibly managed trees and is FSC – Forest Stewardship Council certified. The start-up required the adaptation of a new packaging line, which involved an investment of around 750,000 euros.

The corporate group’s objective is none other than to replace the plastic in its containers and packaging to make them totally sustainable, 100% recyclable and reusable. That is why Ambar and Moritz currently market around 85% of their products in reusable formats in the on-trade.

Enrique Torguet, Director of Communications, Institutional Relations and ESG, adds that “we must continue to make very good beer and make it in a sustainable way. It is our obligation to the planet” and reiterates that “using clean energies or reintroducing the by-products we generate into the value chain. For example, the bagasse resulting from the malt and rice cooking process used in the production of beer is used to feed livestock, mainly cattle, but also for human consumption. In a pioneering way, Panishop produces high quality bread varieties with an exceptional nutritional contribution”.

In the coming months, Agora will also use 100% recycled plastic in its one-and-a-half liter bottles of the LUNARES brand of water bottled in Jaraba, a spring near the Monasterio de Piedra Natural Park. This change will involve switching from 150 tons of virgin PET to 100% post-consumer recycled PET.