India’s world-famous Blue City was repainted and renovated by AkzoNobel. The initiative is part of the major ‘Let’s Colour’ campaign involving 250 households. To this end, more than 5,600 liters of Dulux paint were used for this facelift of the properties to revitalize the iconic area of Rajasthan, which is known worldwide as a leading tourist destination.
In addition to painting the exterior walls in a distinctive shade of vibrant blue, the roofs of more than 100 homes were coated with Dulux Weathershield Protect, which can help reduce temperatures by up to 5°C, improving the quality of life for residents and visitors to this Indian resort town.
The color of the year 2023 is also known. Wild Wonder, a shade inspired by the warm tones of harvested crops, is AkzoNobel’s Color of the Year 2023. Its optimistic glow connects us with nature, creating a sense of energy and positivity.
As people seek support, connection, inspiration and balance in today’s world, they are diving into the wonders of the natural world to find it. Extensive research by a team of in-house color experts and international design professionals found hope at the heart of global social, design and consumer trends.
