CCL Container, the leading manufacturer of recyclable aluminum packaging in North America, offers “unique decorating and shaping capabilities for its aluminum aerosol packaging, giving consumer brands distinct advantages in the marketplace.”
Among personal care product categories, body sprays are experiencing increased growth for several reasons. Their convenience offers a quick and easy way to freshen up and apply fragrance or deodorant without the need for more complicated routines. Many of today’s body sprays combine multiple benefits, such as deodorizing and fragrance, in one product, making them versatile and practical for everyday use.
For budget-conscious consumers, body sprays in aluminum containers offer a more affordable alternative to perfumes or colognes, providing an economical option for personal fragrance and freshness. At the other end of the price spectrum, there is also a trend toward premium and luxury body sprays, with high-end ingredients and sophisticated packaging to cater to consumers seeking a more exclusive experience.
A growing number of brands offer customizable options, allowing consumers to choose or create their own fragrances, enhancing a personal connection with the product, and it is easy to understand why total U.S. sales of body spray products were approximately $2.5 billion in 2023. In the past year, the global body spray market was similarly robust and was estimated at around $10 billion.
This sales trajectory is also being energized by a growing preference for multifunctional products and continued innovations in formulations and packaging. This trend is expected to continue in the coming years as brands further adapt to changing consumer preferences and sustainability demands.
“With competition for the consumer dollar becoming more fierce with the introduction of each new product, brands are looking for every advantage,” comments Kimberly Kizer, vice president of Sales for CCL Container. “There is no place where this becomes more visible than on the packaging. Consumers see and feel a brand first on the package.”
When consumer preferences are aligned with a brand’s intended position and perception, packaging becomes the most impactful way to create distinction and preference with body spray buyers. Increasingly, the packaging material with the greatest alignment is aluminum.
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