Soft drinks have been the market leader in canned beverages for decades, with a value of approximately 15,776 million euros. However, the innovation of the can itself has led to an ever-increasing variety of beverages in this type of packaging. Craft beers, wines and ready-to-drink cocktails. Tim Conybeare, president of The Can Makers, says that the success of the can is due to the fact that it has become a symbol of quality in all segments of beverages, especially those for transport and outdoor activities.
According to recent Nielsen studies, this trend has only consolidated:sales of craft beers in cans have increased by 327%, and in the case of the UK, 25% of craft beers sold already come from this format.
In addition, cans have become a design reference, with the great possibilities that are presented today. The can offers infinite possibilities
Recent research conducted by can manufacturers reveals that consumers are looking for high quality products in sustainable packaging, without sacrificing the distinctive features of the can, such as its ability to rapidly cool beverages and keep them colder for longer.
The most recent addition to the canned world is coffee, with this RTD product, as well as coffees with an extra preparation such as the popular Starbucks Frappuccino or other varieties of this beverage, enriched with different food elements.
The Can Makers also claims that more than half of festival-goers now prefer canned drinks, reflecting a wider shift towards sustainable options. With three in five UK adults favoring festivals that promote eco-friendly practices, it is clear that sustainability is a key priority for many. In fact, 44% of festival-goers actively seek out environmentally friendly products to take with them. Consumers have long valued the cans’ ability to cool quickly and their portability, making them perfect for any occasion. Now, the sustainability credentials of cans are increasingly recognized, especially among those who are becoming more environmentally conscious.
The growing popularity of canned beverages can be attributed to several factors, including convenience, variety and sustainability. Consumers have long valued cans’ ability to cool quickly and their portability, making them perfect for any occasion. Now, the sustainability credentials of cans are increasingly recognized, especially among those who are becoming more environmentally conscious. In addition, the variety of beverages available in cans, from sophisticated soft drinks to sparkling wines, ensures that there is something for everyone.
Higher quality canned wine
Research conducted this organization in 2023 by The Can Makers highlighted a shift in perception, revealing that more than a quarter of UK adults believe that the quality of canned wine has improved. In addition, more than a third of UK adults now believe it is possible to buy bar-quality cocktails in cans. The balance of quality, convenience, sustainability and affordability has made cans the preferred choice, offering a format that is easy to recycle without compromising quality.
Indeed, the variety of canned beverages available today, from bar-quality cocktails to sophisticated non-alcoholic or low-alcoholic options, might lead brands to believe that the market is rapidly approaching saturation point. But the reality is that this diversity of choice and the explosion in popularity of canned beverages is just the beginning.
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