Spaniards remain addicted to canned beverages, increasing their consumption by almost 2% in the past 2023. Sales of soft drinks, sports and energy drinks packaged in this format have increased by 4.1%. These are the data that emerge from the studies carried out by the Beverage Can Association. They add in their statement that the sharp increase in market basket prices over the past two years has not impeded the decade-long trend of continued growth in canned beverages.
In 2023, sales of canned soft, sports and energy drinks grew by 4.1% thanks to the good performance of commercial channels related to opportunity consumption, tourism and even outdoor sports and leisure activities. This type of beverages find in the lightness, comfort and resistance of the can, the perfect attributes to satisfy the consumer for the diverse varieties offered at the consumption level.
The beer can, queen of the fridge
Once again, beer was the most canned beverage in Spain. In 2023, the can repeated the sales of the previous year, despite the strength of the on-trade in our country. The can continues to be the preferred container for domestic beer consumption by Spaniards thanks to its rapid cooling, transportability and easy storage. 54% of beverage cans sold in Spain in 2023 were beer cans.
The growing demands of Spanish society in terms of sustainability and recent national and European legislative developments contribute to the success of the can.
Consumers are paying more and more attention to the recyclability of packaging, and in this respect the can is unbeatable. As it is made of aluminum and has no labels or closing elements made of other materials, it is fully recyclable in multiple cycles without the material losing its qualities. In addition, in a perfect exercise of circular economy, manufacturers continue to improve their processes, lightening the weight of the cans and using less materials and energy, guaranteeing maximum protection of the beverage they contain from the action of light or oxygen.
It is therefore not surprising that beverage brands are increasingly using the beverage can in their marketing strategy, says the Beverage Can Association.
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