Kylie Jenner presents her first cocktail in a can: Sprinter

Cocktails in cans are a trend. On the platforms we find a large number of reality shows where the participants carry out a special activity: drinking in colored cans and not the typical caffeinated soft drinks, such as Coca-Cola or Pepsi, but cocktails. In this way, the popularity of the cocktail in a can has gained points and celebrities, always attentive to merchandising, are taking advantage of this trend to launch their own products and add dividends to their well-fed checking accounts. Starlet Kylie Jenner has ridden this wave and brought out her own canned cocktail, which goes by the name Sprinter.

Jenner says that what sets Sprinter apart from other brands is its authentic taste and unique personality. Just one month after its launch, the beverage has already sold more than 140,000 cases, so Jenner’s business is expected to grow rapidly.

In the world of Hulu reality shows, it is known that in the series “Summerhouse” two of its participants have a brand of canned cocktails called Loverboy Summer. This trend crosses borders and we will soon see the consumption of canned cocktails in programs around the world.

Canned cocktails are a plus for any celebration or gathering of friends. Firstly, the cocktail is ready for consumption and secondly, transportation is much easier, as well as storage and conservation. When it comes to recycling, cans have a simpler and more protocolized recycling process and this process is less polluting than with plastic materials.

On the other hand, Belinda’s sister, Kendall Jenner, has just presented a new version of her tequila in collaboration with influencer Emma Chamberlain’s coffee sachets. Together they created the new favorite cocktail, the Espresso Martini, which is now easier than ever thanks to the creativity of these social media and runway queens. In addition, the Loverboy Summer brand also has a wearable option available.

The speed at which we live today demands mobile experiences.

Ready-to-drink (RTD) beverages that take care of their taste are increasingly in demand as our fast-paced lifestyles require on-the-go options as an alternative to traditional cocktails that, while delicious, take time to prepare. These ready-to-drink beverages are very well received as soon as they are opened. They are also ideal for events and galas, as they allow you to enjoy the most popular mixes without having to wait at the bar for the barista on duty.

The ready-to-drink format removes all obstacles, making it simple and easy to access.

In addition to convenience, it is also important to consider sustainability in the production and transportation of canned beverages, as they have a lower carbon footprint compared to beverages packaged in glass bottles. The aesthetic aspect should also be highlighted, since we live in an era obsessed with being “cool” on social networks, so the design and aesthetics of the cans become essential to turn them into a desirable and brag-worthy object. According to Inés and Sofía Miró-Sans, founders of Libertine Blends, the success of these drinks lies in their convenience. Preparing a traditional cocktail can be complicated and requires time and effort to get the right ingredients. With ready-to-drink beverages, all these barriers are removed and it becomes easy and accessible to enjoy them anytime, anywhere. Libertine Blends is a brand that seeks to innovate the world of cocktails by promoting a new way of drinking.