The leader of the Argentine team will be the main face of a special version of the famous American beer, which will be present at all Copa America events in 2024.
In preparation for the upcoming Copa America in the United States in 2024, Michelob ULTRA, a well-known American beer brand, will launch a special can in honor of Lionel Messi. The famous Argentine player and his team will seek to defend the title won in Brazil in 2021.
The Grandoli Club, where Lionel Messi started his career as a soccer player, was the place chosen for the announcement. In the video you can see marks on the grass, imitating the footprints of an extraterrestrial landing, which confirms the suspicions: Messi is a being from another planet.
Soledad Azarloza, who is the brand manager of Michelob Ultra beer in Argentina, mentioned that they are looking to increase their recognition among the Argentine public. To achieve this, they have opted for a disruptive approach by launching a limited edition with the image of the famous player Lionel Messi, as the brand is a leader in the United States but still relatively unknown in Argentina.
According to the message from the creative team behind the ad campaign, they were inspired by the fact that Messi is a unique and incredible player, almost as if he were from another planet. They wanted to thank him for choosing to be in this world and, in particular, in this country.
After the publication of the first video, people close to the Argentine captain appeared in another clip where they confirmed that the player is a being from another planet, as many have described him throughout his successful career on the field.
It has been confirmed that Michelob ULTRA beer, produced in Argentina by Cervecería y Maltería Quilmes from 2021, will remain loyal to the sport of soccer and its ambassador Lionel Messi. The brand will be present at the Copa America 2024 and will be supporting all activities related to this soccer event.
