Thirsty Crew Wine Club, the canned wine aimed at young consumers who boldly explore new appellations and packaging.
Spain -Thristy Crew Wine Club proposed a new format to enjoy the canned drinking experience. To obtain this innovative can, the TSMGO studio intuitively coded the wines with basic shapes and primary colors.
In the design of the can for this wine, aspects such as the absence of complex coding, simplicity of the elements to fix in the consumer’s mind the proposal Lay-out designed to impact and fix basic shapes stand out.
The development of this can with recyclable materials ties in with one of the millennial attributes, which is their commitment to the environment. By 2028, the global canned wine market is estimated to reach US$571.8 million. The association Latas de Bebidas, an entity formed by the companies that supply beverage cans in the Spanish and Portuguese markets, points out that canned wine currently represents less than 1% of the canned beverage market in Spain.
However, the organization assures that this is a growing trend that, without aspiring to become something of mass consumption, is here to stay and occupy a significant niche in the market. Canned white and sparkling wines have a long tradition in foreign markets such as Japan, the U.S. and Australia.
