ANORA SPENDS 5 MILLION EUROS TO TAKE OVER CANNED BEVERAGE COMPANY ISH

The wine and spirits brand Anora invested 5 million euros in the Danish soft drinks company Ish, reaching a 26% shareholding in the company. 

Ish, as it is known in the Danish capital, was founded in Copenhagen and has a staff of 17 people. Since 2018, the company has been doubling its annual sales.

With this business change, the new partnership will see Anora distribute Ish’s products in Norway, Sweden and Finland. In addition, Anora’s investment will enable Ish to accelerate its international growth. Manufacturing and driving the launch of new products has multiplied leading to an increase in sales as well.

“Ish is a forward-thinking innovator with an impressive track record. It’s great to partner with a company that is also driven by such a strong purpose, just like us at Anora,” said Anora CEO Pekka Tennilä. “Non-alcoholic and low-alcoholic beverages are an important and growing category for us, and we are very excited to continue ambitiously building the category together.”

“When I started Ish about four years ago, as one of the first movers in the non-alcoholic category, it was with the purpose of making it easy to be a conscious drinker. By partnering with Anora, who understands this purpose, we can put our products in the hands of many more consumers and that makes me happy,” noted Morten Sørensen, founder of Ish.

CEO Peter Bruun added: “This new partnership manifests our position as a leading non-alcoholic brand in the Nordic countries and provides additional strength to our international expansion in Europe and North America”. Anora’s minority stake in Ish may be diluted to 20% over the next two years.