28 BLACK BECOMES A SPONSOR OF THE EUROPEAN SOCCER LEAGUE

The energy drink, 28 BLACK, is the new sponsor of the European Football League for the 2022 season. The famous brand, which belongs to the Luxembourg-based Splendid Drinks AG group of companies, is the league’s largest partner along with CHIO. In addition, 28 BLACK will launch a special edition in partnership with the European Football League during the current season.

Specifically, the 28 BLACK logo will appear on the left collarbone of all T-shirts. In addition, the company is acquiring a comprehensive package of services with overlays during television broadcasts and live streams, presence on stadium boards and within the content of the league’s social media channels. The cooperation will be long-term and initially runs until the end of the 2025 season.

Zeljko Karajica, managing director of the European Football League says, “We are very grateful for the trust and see it as a great sign that a successful and globally distributed brand such as 28 BLACK has identified our league as a suitable partner to pursue its strategic objectives and achieve them together with us”.

Günter Thiel, CEO of Splendid Drinks and 28 BLACK, “The European Football League quickly found its way into the hearts of the fans and we are proud to be able to follow this path in the future. It is a sport where teams must react quickly and flexibly to succeed together. This is a philosophy that we also live by in our company. The continental league offers us an attractive platform to expand our sales activities in Europe.”