CANNED MINERAL WATER BRAND BODEGA BAY PLANS TO EXPAND WITH CROWDFUNDING CAMPAIGN

Sparkling mineral water brand Bodega Bay has announced new expansion plans. To this end, it has decided to launch a crowdfunding campaign to boost its growth both in the UK and internationally.

The London-based company, which claims to be the first to launch a hard carbonated soft drink in Europe, is seeking £400,000 on the Crowdcube platform. The company is currently valued at £7 million. The round has so far raised close to £1.8 million.

In addition, Bodega Bay officials have an added goal of launching new flavors to add to the existing three-flavor range, along with a new multi-pack offering in the coming year.

Since Charlie Markland launched it in 2019, Bodega Bay has secured quotes at Tesco, Morrisons and Ocado, as well as more than 200 stockists in the trade, including Young’s and Mitchells & Butlers. “We are excited to have reached the stage of launching a crowdfunding campaign as we continue to grow and occupy a privileged position in the UK carbonated soft drinks market,” Markland maintains.

It is also present in the US, China, Spain, Norway, Switzerland and Brazil, with the help of brewing giant Molson Coors, which signed a distribution agreement with the brand in 2020.