The soft drink brand 7UP, together with the Canarian company Ahembo, has launched a Canary Islands Special Edition with designs inspired by each of the eight islands. The new 7UP and 7UP Zero cans are now available at points of sale throughout the archipelago.
The initiative, presented at an event held in Costa Adeje, seeks to pay tribute to the brand’s historical ties with the Islands, where it has been manufactured for more than 60 years. Each can displays cultural and landscape elements representative of the islands, such as Mount Teide, Silbo Gomero, or traditional architecture.
During the event, a promotion linked to local leisure was also announced, with ticket raffles for “Siam Night” at Siam Park. The summer campaign will include activations throughout the Canary Islands, reinforcing the link between the brand and the island public.
With this limited edition, 7UP and Ahembo seek to highlight the value of local production, sustainability, and commitment to Canarian culture.
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