Mindful Drinkers, the company responsible for creating the first canned wine Zeena, announced the opening of an intermediate investment round of 500,000 euros to increase its visibility, grow its market share in strategic countries, strengthen the commercial area and strengthen the model for scalability.
Sana Khouja, the company’s creator, wants to strengthen the business model with this step to increase the speed of growth on certain platforms and improve production processes. “The objective of this bridging round is to consolidate the model and drive faster in strategic channels and markets, optimizing production processes to increase volume, thereby reducing working capital. In short, we want to create a structure for success,” he added. he added.
The resources obtained from the investors will be used by the company to professionalize the management team as well as to improve the commercial area and increase marketing actions at the point of sale, focusing on music festivals and the travel channel. “We work with the commitment to consolidate the category and stand firm in Spain, while gaining international market share, with an organic, but challenging and ambitious growth”. he added.
Mindful Drinkers is a company that has just launched its second round of funding after the success of the first one, in which they managed to raise 200,000 euros. Throughout these years, the company has relied mainly on its own resources for its growth, with the support of its investors, a credit policy from its trusted bank and an ENISA loan, a leading organization in the promotion of entrepreneurship in Spain.
They are packaged in 100% recycled and recyclable aluminum cans, protected by an internal VINSAFE film, which significantly reduces the environmental impact and maintains the flavor and aroma of the wine unaltered. It is a format that offers great benefits for both hospitality and retail, as it is less heavy and easy to move, reducing transportation and storage costs.
2021 was a difficult year for everyone, but Zeena was a brand that achieved success in Spain. This company has won important awards such as the Wine from Spain Awards and the International Canned Wine Competition. Since then, its growth has been impressive with percentages of 200-400%. Since the launch of this brand, they have expanded to Japan, Mexico, Finland, Côte d’Ivoire and Norway, and are working on formal entry into the United Kingdom, Holland, Canada and Colombia. Mindful Drinkers is now in its third year of existence as the best option for new trends, sustainability and responsible consumption.
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