In order to optimize the versatility and sustainability of its product in the on-trade, it has incorporated a new 187ml can for this channel.
Barcelona, March 2, 2022 – Sharing space with the country’s leading food and beverage companies, Spanish canned wine brand Zeena will participate next week in the HIP Horeca Professional Expo. There, it will present its new 187ml container, designed to help the hospitality businessman to improve the competitiveness of his business, with important advantages such as better monitoring of stock and wastage, optimizing storage and facilitating product preservation, as well as meeting the demand of new and younger consumers.
Young, rebellious, disruptive, the Zeena brand was born two years ago to lead the wine revolution, and is already enjoying great success in the sustainable restaurant, take away, delivery and catering segments, as well as in hotels, horeca Travel and outdoor hospitality. The guarantees of its success are the quality of its wines, made with Terra Alta Grenache, and the convenience of its premium packaging, which uses Vinsafe technology to avoid the harmful effects of external agents such as oxygen and light, maintaining the flavor and aroma of the wine unaltered, and which offers the market an innovative single-dose format that is lighter and more resistant, as well as more versatile and sustainable.
The original 250ml retail format has now been joined by the 187ml can, a size that perfectly matches the qualities of its wines and designed exclusively for the HORECA channel. With it, the hotelier manages to better monitor stock and eliminate wastage, as well as optimize storage, cold and counter-bar spaces. “ZEENA is committed to convenience and sustainability, providing value in a format that is 100% conceived and designed for the most daring hotelier, who seeks to surprise his client with value proposals adapted to new trends. Zeena is a quality wine by the glass, with a very tempting personality.“, explains Sana Khouja, founder and CEO of Zeena. Establishments of reference such as NN Hotels, Fresh Poke, Santa Gloria or Hotel 7 Islas have already opted for ZEENA as a sustainable wine option, as has Glovo, which for months has had Zeena in the catalog of its own Glovo Express and Drinks 24h stores in Madrid and Barcelona.
Owned by the company Mindful Drinkers, Zeena currently has three references on the market – red, white and rosé Grenache from Terra Alta (Catalonia) organically grown and certified vegan, free of additives and added sugars – and is preparing the launch of a sparkling wine, called to be the undisputed star of the summer. Its strategy is based on bringing new forms and moments of consumption adapted to new trends and new audiences under the slogan ‘.a sip of freedom’, and its objective is to contribute to the strengthening of the wine industry, which is undergoing a profound transformation, and whose future lies in winning over new consumers with new formats and concepts.
Come and meet Zeena at HIP: Hall 5, Booth 5B233
