WWE, part of the TKO group, has announced a multi-year alliance with Seagram’s Escapes, known for its flavored malt beverages. The agreement marks a milestone for the sports entertainment company, as it represents the launch of its first ready-to-drink beverage under official license: Seagram’s Escapes Spiked WWE Edition.
The new co-branded line includes three striking flavors: Rumble Punch (inspired by the popular “Jamaican Me Happy”), Pineapple Powerhouse (a blend of pineapple, cherry, and lime), and Slammin’ Blueberry (blueberry with lemon). These beverages are already available at points of sale throughout the United States.
As part of the agreement, Seagram’s Escapes Spiked will be an official sponsor at WWE Premium Live Events, including Money In The Bank on June 7 at the Intuit Dome in Los Angeles, as well as SummerSlam and Survivor Series. The collaboration will include match sponsorships, exclusive digital content featuring WWE superstars, and special activations.
“Seagram’s represents innovation and authenticity, key qualities for our first foray into the ready-to-drink beverage market,” assures Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO.
For her part, Jaime Polisoto, Brand Director of Seagram’s Escapes, has highlighted the global reach of the agreement: “This collaboration with WWE allows us to connect with a massive audience. Additionally, our commercial team is excited to bring WWE superstars to stores across the country, creating unforgettable experiences for consumers.”
