World Can Experience: the international trade fair that brings together training, innovation, and networking in the can manufacturing industry

World Can Experience (WCE) is the most innovative international technical event in the can manufacturing industry. Held in Dubai, it combines high-level training, a supplier exhibition, and global networking in a single space, creating a unique experience where knowledge, technology, and business opportunities converge.

Organized by Mundolatas, the leading technical portal in the sector, WCE has established itself as the most important annual meeting point for manufacturers, technicians, engineers, suppliers, and consultants from around the world. Its hybrid format—which combines technical learning and commercial exhibition—makes it an unprecedented event within the industrial field.

An Event Created for the Industry

World Can Experience was born with a clear purpose: to offer an environment where can manufacturing professionals could learn, share experiences, and establish real connections. Unlike traditional trade fairs, WCE prioritizes technical content and applied training. Each edition brings together the best international experts to deliver practical courses, conferences, and workshops focused on the critical processes of the industry.

The event has two main areas: a training zone with simultaneous courses on the manufacture of 2-piece (aluminum) and 3-piece (tinplate) cans, and an exhibition zone where suppliers present their products, machinery, materials, services, and technological solutions.

High-level Technical Training

The backbone of World Can Experience is its training program. Each edition offers more than 12 specialized courses, divided equally between the two major segments of the sector: aluminum cans (2-piece) and tinplate cans (3-piece). The courses are led by trainers and consultants with extensive experience in multinational companies in the sector, guaranteeing a technical and practical approach.

Some topics covered in recent editions include:

• Defect management in can manufacturing.
• Dimensional control and quality in closing and sealing processes.
• Application of varnishes, lacquers, and sealing compounds.
• Welding and seam control in 3-piece containers.
• Optimization of high-speed production lines.
• Automation and artificial intelligence applied to quality control.
• Predictive maintenance management and continuous improvement.

Participants receive official certifications and access to exclusive technical material, turning the experience into a real opportunity for professional development.

Supplier Exhibition and Networking

The second major area of World Can Experience is its exhibition zone, where supplier companies in the sector present equipment, materials, coatings, software, and technical solutions. This area allows attendees to interact directly with machinery manufacturers, laboratories, suppliers of varnishes, sealants, components, closing lines, and visual inspection systems.

The table-top format (individual exhibition tables) facilitates direct, efficient, and personalized contact. Each supplier has a space where they can display products, hold meetings, and close commercial agreements in a professional and international environment.

In addition, the event includes networking sessions, gala dinners, and informal gatherings that promote collaboration between professionals from different regions of the world.

A Strategic Location: Dubai

The choice of Dubai is no coincidence. The city has established itself as a global meeting point between Europe, Asia, and Africa, with excellent air connectivity and first-class hotel and logistics infrastructure. World Can Experience is held at the Le Méridien Dubai Hotel & Conference Centre, a modern venue perfectly adapted for conferences, exhibitions, and simultaneous training.

This location makes WCE a truly international event, attracting attendees from more than 40 countries and consolidating Dubai as the new world capital of can manufacturing during the days of the event.

Global Participation and Success Figures

In its latest edition, World Can Experience brought together more than 300 participants including can manufacturers, suppliers, consultants, and technicians. Professionals from all five continents attended, representing both large multinational groups and medium-sized companies and startups in the metal packaging sector.

Exhibitors include leading companies in machinery, inspection, varnishes, lacquers, compounds, technical services, and industrial software. Participants especially value the balance between training content and technological exhibition, which is uncommon in other events in the sector.

A Hybrid Format: Training + Exhibition

WCE breaks the traditional mold of industrial trade fairs. While other events focus solely on commercial exhibition, World Can Experience places technical training at the center, integrating the exhibition part as a natural complement.

During the mornings, technical courses are taught in separate rooms, while in the afternoons, attendees tour the exhibition area and attend presentations by suppliers. This mixed format allows maximizing learning and at the same time creating lasting business relationships.

A Complete Digital Experience

In addition to the in-person edition, WCE has an interactive digital platform that allows attendees and exhibitors to manage meetings, access the course program, download technical documentation, and network online. This tool extends the event experience beyond the three days of celebration.

An official mobile app is also offered with direct chat between attendees, access to the agenda, activity notifications, and a professional matchmaking system, reinforcing the value of the event as an international connection space.

Collaborators, Trainers, and Sponsors

World Can Experience features the participation of internationally renowned trainers and consultants from leading companies such as Ball, Crown, Koenig & Bauer, VMI, Pneumofore, Actega, Bemasa, and many others. In addition, it collaborates with specialized media and sector associations, consolidating an unprecedented network of institutional support.

Sponsors find in WCE a unique opportunity to position their brands in front of a technical and qualified audience. Sponsorship options include exhibition tables, presentations, promotional materials, banners, inclusion in Mundolatas Magazine, and presence in the group’s newsletters and social media.

Educational Impact and Brand Positioning

WCE’s educational proposal is designed to raise the technical level of the sector. Each course offers practical solutions and applicable knowledge, which generates a direct impact on the productivity and quality of the participating factories. In addition, the event reinforces the image of the attending companies as organizations committed to innovation and excellence.

World Can Experience also contributes to the international positioning of Mundolatas as a reference entity. Thanks to its technical, educational, and collaborative approach, the event has become a central pillar of the Mundolatas ecosystem, along with its technical portal, magazine, directory, and training marketplace.

Dates, Registration, and Participation

The next edition of World Can Experience will be held from January 21 to 23, 2026 in Dubai, at the Le Méridien Dubai Hotel & Conference Centre. Those interested can register through the official form available at:

https://registration.worldcanexperience.com/MQdywL?RefId=WCE

Participation is free for can manufacturers (free admission with prior registration) and paid for suppliers and exhibitors. Spaces are assigned in order of application, with advantages for early bookings.

Frequently Asked Questions (FAQ)

What differentiates World Can Experience from other fairs?
Its hybrid format: technical training in the morning and commercial exhibition in the afternoon. WCE prioritizes content and educational experience over simple exhibition.

Who can participate?
Can manufacturers, machinery suppliers, consultants, laboratories, manufacturers of varnishes and lacquers, technical institutions, and training centers.

Where is it held?
In Dubai, United Arab Emirates, at the Le Méridien Dubai Hotel & Conference Centre.

How can I exhibit?
You can reserve your space by contacting the organization directly through the portal https://worldcanexperience.com.

What benefits does it offer to exhibitors?
International exposure, direct contact with manufacturers, access to courses, sponsorship opportunities, and visibility in global media.

Conclusion

World Can Experience is much more than a trade fair: it is a comprehensive platform for learning, innovation, and connection. It represents the future of industrial events, where technical training is combined with technological exhibition to create a collaborative and global environment.

If you work in the can manufacturing industry, this is your meeting point. Learn, connect, and grow your professional network in Dubai, alongside the leaders who are transforming the metal packaging sector.

More information at: https://worldcanexperience.com
Participant registration: Official registration form
Follow the news on LinkedIn: https://www.linkedin.com/company/worldcanexperience