Will the time come when packaging will be truly circular?
This question is posed by Jenny Wassenaar in her article for Sustainability magazine.
In a recent interview with Sustainability magazine, Jenny Wassenaar, who is the director of sustainability at Trivium Packaging, shared her vision on how to achieve circularity and foster sustainability in the packaging industry. This company is recognized for its leadership in sustainable packaging, especially in the use of metallic materials such as aluminum, which are highly recyclable. According to Wassenaar, 75% of the aluminum produced is currently still in use, demonstrating its great potential to contribute to the circular economy.
The director of research and development at Trivium, a leading packaging manufacturing company, emphasizes the challenges involved in making packaging completely zero waste and with minimal negative impact on the environment, especially given the difficulties in recycling certain materials globally. However, he says that steel and aluminum, two materials commonly used in packaging manufacturing, have a better chance of achieving this goal because of their high recyclability and the quality they maintain after processing.
During the conversation, the concept of closing the materials cycle was also discussed, highlighting the relevance of recycling at the local level and the use of materials to reduce both CO2 and transportation costs. Trivium is committed to achieving total circularity by collaborating with specialized recycling companies to obtain high-purity aluminum from post-consumer waste and by participating in urban mining projects for efficient recycling of household waste.
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