Weleda launches its iconic Skin Food in aluminum tubes, a further step towards sustainable packaging

Weleda, the renowned natural cosmetics brand, presents its iconic Skin Food cream in aluminum tubes, reinforcing its commitment to sustainability in both content and packaging.

The company explains that, although aluminum represents an advance over plastic, there is still no perfect solution for all its products. “The message is clear: not only must the content be sustainable, but also its packaging,” Weleda points out.

Protecting the properties of Skin Food is not an easy task. The brand forgoes synthetic preservatives and mainly uses natural ingredients, such as pure vegetable oils and essential oils, which are highly sensitive to oxygen. Therefore, the packaging plays a key role: it prevents the oils from becoming rancid and the fragrances from evaporating, preserving the sensory experience of the cream.

With this launch, Weleda not only reaffirms its commitment to natural cosmetics, but also takes another step towards a responsible and sustainable beauty experience.

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