The craze for ready-to-drink cocktails in cans is on the rise. Juice company Welch’s has teamed up with Coop Beverage Works to manufacture its first cocktail, which will be ready by this summer.
These canned alcoholic beverages are listed on their website under the “adult friendly” category and are available in four different flavors: Cranberry Vodka, Passion Fruit Mojito, Watermelon Mule and Vodka Transfusion.
The Transfusion is a drink that combines Welch’s Concord grape juice, ginger, citrus and vodka. Cranberry Vodka, on the other hand, is a variant of the classic cocktail made with Welch’s cranberry juice.
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For those looking for a refreshing and delicious drink, the Watermelon Mule is the perfect choice. This drink combines vodka with natural watermelon juice and a touch of ginger. Also available is the Passion Fruit Mojito, made with passion fruit juice, mint and a fresh touch of lime. Both options are ideal to enjoy at any time.
All cocktails have a mix of real fruit juice and spirits with an alcohol level of 5.9% by volume.
The traditional formula of the famous cocktail called “Transfusion” is as follows: equal parts of red wine and cranberry juice are mixed in a glass with ice. Then add a small amount of vodka and a pinch of lemon. Stir well and garnish with a slice of lemon to serve. This drink has been popular for decades and is considered a classic at many parties and events.
In a statement to the press, Chris Kwiat of Welch’s expressed his excitement to enter this growing category and offer an adult cocktail with authentic fruit juice flavors and high quality ingredients.
For years, the cocktail called Transfusion has been a popular drink among golfers. This drink is composed of vodka, ginger ale, grape juice and lime juice. COOP Beverage Works Vice President of Business Operations Ryan Stump mentioned that tradition has been a big influence in the creation of Welch’s new canned cocktails.
According to the spokesperson, these products were created to enhance the cocktail experience by using real fruit juices and ingredients that are in demand by consumers today. Whether to accompany dinners, during a day on the golf course or after a day at work, Welch’s Craft Cocktails promise a refreshing experience thanks to their high quality ingredients.
The cans will soon be available in four-packs of a single flavor in more than 20 U.S. states.
