The summer campaign is just around the corner and many brands are already getting ready to launch their new proposals for the warmer months. Waterloo Sparkling Water has released its new Passion Fruit sparkling water, joined by the long-awaited return of Summer Berry, both limited time offers (LTO) for the summer.
In addition, Waterloo officially debuts its new creative campaign, Water Down Nothing , which brings to life the flavorful sparkling waters the brand is known for. “An island vacation with tropical, relaxing vibes was our inspiration. Over the course of 10 months, we meticulously crafted our flavor, full of fresh, ripe, fruity and sweet and sour notes,” notes Adam Price, senior vice president of operations and flavor development leader at Waterloo.
Like all Waterloo flavors, including the new Passion Fruit, Summer Berry contains no calories, sugar or sweeteners. All flavors are made with non-GMO project-verified natural flavors and purified carbonated water, providing an authentic fruit-inspired taste and aroma for an overall clean, crisp and refreshing experience that supports healthy, active lifestyles.
