Water Almighty launches two new aluminum bottled waters

Eco-functional beverage brand Water Almighty announces the launch of two innovative aluminum bottled waters: Mighty Pure and Mighty Minerals. Available from October 2024, these new offerings spearhead the brand’s mission to revolutionize the bottled water market with sustainable and functional hydration solutions.

The beverages are presented in infinitely recyclable and resealable 500 ml aluminum bottles designed for repeated use. With 80% of all aluminum produced still in circulation today, compared to only 16% recycling rate for plastic, Water Almighty’s choice of packaging seeks to significantly reduce environmental impact and challenge the traditional bottled water model, which currently has 70% of its range bottled in plastic.

The new range includes:
⦁ Mighty Pure: Triple purified water with a balanced pH of 7.5, free of microplastics and enriched with essential electrolytes for a fresh and crisp taste.

⦁ Mighty Minerals: Enriched with seven essential minerals and electrolytes, providing 20% of the recommended daily intake per bottle. This functional water supports active lifestyles and overall wellness.

Melvin Jay, founder of Water Almighty, commented: “Water Almighty is not just about offering great tasting functional water. We are on a mission to make sustainable beverages the norm by providing the industry and shoppers with easy, no-compromise options. Our aluminum bottles offer a real solution to the plastic crisis, being infinitely recyclable and reusable. We are proving that consumers and retailers don’t have to choose between health, convenience and environmental responsibility; they can have it all in one powerful package.”.

Water Almighty is part of a wider group that includes The Sustainable Bottling Co, a pioneering UK-based bottler dedicated to accelerating the adoption of infinitely recyclable aluminum containers in the beverage industry. The Sustainable Bottling Co. operates a state-of-the-art, carbon-neutral facility that runs entirely on renewable energy. This facility not only bottles Water Almighty products, but also offers its sustainable aluminum bottling solutions to other beverage brands, driving change throughout the industry.

This collaboration ensures that Water Almighty’s entire production process, from bottling to distribution, maintains the highest standards of sustainability. The factory offsets 100% of the carbon produced, resulting in a carbon neutral footprint. This holistic approach to sustainability combines eco-friendly packaging with green production methods.

As part of a family of brands that includes GUNNA Drinks and The Sustainable Bottling Co, Water Almighty is playing a crucial role in transforming the beverage industry. By offering functional and sustainable waters, the brand is helping to make green beverages accessible and appealing to both consumers and retailers.