Longbottom & Co. announces new moves to strengthen its U.S. presence with the appointment of Tara O’Brien as CEO of the Americas, the launch of a bold new packaging design for its iconic Longbottom & Co. Bloody Mary Virgin Mary blend, and a sales partnership with Elohi Strategic Advisors (ESA).
With more than 15 years of invaluable experience in the consumer packaged goods (CPG) and startup sectors, Tara brings a wealth of knowledge and expertise to the Longbottom & Co. team, promising to drive the company’s growth and success in the Americas beverage market. Tara will lead the North American team with a bold passion and sophistication worthy of the spiced tomato beverage, spearheading efforts to expand its presence and market share in the Americas.
Longbottom & Co. was developed with a mission to craft high quality, premium natural beverages, starting with the innovative Longbottom & Co. Virgin Mary. Made with freshly pressed tomatoes, Longbottom & Co. Virgin Mary is the world’s first and only premium tomato drink and the first innovation in the Bloody Mary mixer category in more than 30 years.
Made with tomatoes as the main ingredient, Longbottom & Co. Virgin Mary captures the goodness of its fresh, non-concentrated ingredients, with 95% of each tomato turned into juice. Seasoned to perfection with Longbottom’s homemade Worcestershire sauce and other natural vegan ingredients, every restaurant can now create the perfect Bloody Mary without the time or skill required by other mixologists. With today’s consumer looking for more sophisticated and flavorful non-alcoholic options, Longbottom & Co. Virgin Mary is also the perfect non-alcoholic cocktail addition to menus.
“Longbottom & Co. Virgin Mary offers operators just the answer they need to address today’s elevated beverage trends, both as a premium mixer and non-alcoholic cocktail,” says ESA founder Stephanie Lind. “Plus, it has the versatility to work across the menu in sauces, soups and entrees. We’re honored to help bring it to foodservice operators in the U.S.”
Longbottom & Co.’s new brand image and tomato juice packaging create a bold tomato-centric impression with a more contemporary design. At the center of it all follows our playful queen with the signature red blur on her lips, indicating her love of the tomato drink.
