Valientes arrives, a local, natural and quality drink, thought from history and with an eye to the future. This drink based on vermouth, soda, natural botanicals and fruit aromas was born from the ideas and work of four friends with years of experience in beverages and gastronomy: Julián Díaz, chef; Agustín Camps, with 15 years leading projects and developing brands in the food and beverage industry; Sebastián Zuccardi, winemaker and third generation of the Familia Zuccardi winery; and Martín Auzmendi, journalist and entrepreneur with more than 15 years working with beverage companies.
The whole process is carried out in Mendoza, the same point of origin of the vermouth. “The idea of Valientes comes from the love for vermouth and its history, but also from the desire to look and be part of its future. We believe that new ways of reaching people give vermouth a wider horizon,” says one of its creators.
Agustín Camps, another of the partners adds that “La Fuerza was born with the dream of creating a quality vermouth with local identity. Valientes’ is the continuation of this project, with which we seek to reach more people, and more consumption situations at a time when the boundaries between beverage categories are blurring or merging”.
According to its creators it is a format that allows you to have a vermouth ready to drink anywhere because of its format in a can. The visual identity is another attraction, the result of working with Esteban Ibarra, from Guapo Estudio, with whom they worked for more than a year until the final development of the brand.
