The company UPM Adhesive Materials, formerly known as UPM Raflatac, has announced a strategic investment in its Mills River plant in North Carolina (USA) to expand its production capacity in the growing market for advanced labels.

As part of this plan, the company will implement a new internally developed coating technology at the plant. This innovation will significantly increase the production of high-value self-adhesive materials used in sectors such as wines and spirits, industry, pharmaceuticals, and postal services. With this, UPM seeks to gain market share and capture new business opportunities.

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“The incorporation of this new technology will allow us to offer our clients enhanced capabilities in the manufacture of advanced labels,” explained Brinder Gill, Senior Vice President for the Americas at UPM Adhesive Materials. “In addition, it will allow us to bring this production closer to our customers on the continent, thus improving the level of service.”

The Mills River plant has been manufacturing self-adhesive materials under the Raflatac brand for more than 25 years and will continue to supply paper and film labels, in addition to the new advanced materials.

UPM is a global materials solutions company that is committed to renewing products and value chains, with an offering that includes renewable fibers, advanced materials, decarbonization solutions, and communication papers.