A major development that caused a sensation in the US was the release of Donald Trump’s mugshot after he was indicted on 13 charges in Georgia for allegedly attempting to overturn the results of the 2020 presidential election. With this, Trump became the first former U.S. president to be brought to justice.
Now the beer brand, Ultra Right Beer, has joined the media hype and decided to compete with the popular Bud Light and its “100% woke” promotion. In April, this new brand was created as a different option for conservatives. Since then he has not stopped sending the message where they claim to be the revenge of the conservative father. In his new lunge, he offered a special edition beer, featuring Donald Trump’s ‘mugshot’.
Since its launch, the product has been a resounding success in sales and raised an impressive half a million dollars in less than 12 hours. According to CEO Seth Weathers, the reason behind their decision was to take advantage of a key cultural moment.
“As a conservative beer brand, I felt it was a good fit for us,”
Weathers reiterated.
According to Wheathers, sales are expected to reach the not inconsiderable figure of $2 million.
Brewing company representative Weathers announced that Dad’s Revenge beer, with its conservative design, will become a sought-after can for collectors and in turn help fund anti-justice initiatives.
