Trivium Packaging was awarded the Grandes Cases de Embalagem 2022 Contest award, which recognizes and values the search for excellence in Brazilian packaging. A prize that was shared with BEG DESTILARIA, which was awarded for its refillable gin packaging solution. The entry was judged by the combined benefits in the relationship between production, suppliers, consumers and the environment.
The jury evaluated the holistic packaging solution around sustainability, beauty, innovation and impact for consumers. The award recognized the innovative concept of the refill solution and highlights the aluminum can that is 9 times lighter than the original glass packaging, reducing transportation costs and gas consumption. These attributes are fully aligned with the lifestyle of the target consumer, as well as with our sustainable commitments.
One of the reasons the distillery is using aluminum for the project is because it is infinitely recyclable; furthermore, it has been found to have the highest recycling rates of all solid materials. This decision was made with all those customers who operate with a sustainable and conscious mentality in mind.
“Combining innovation, sustainability and competitiveness has always been a great challenge,” said William Altéa, Trivium Brasi’s business manager. said William Altéa, Business Manager at Trivium Brasil. “This project produced the integration between these three important variables, allowing Beg Destilaria to be the first Brazilian company to launch an aluminum refill container. The recognition of this work came through the Grandes Cases de Packaging 2022 award and also because of the exponential increase in sales.” concluded.
“We are very pleased with the recognition of such an important and strategic project for BEG Boutique Distillery. It took years of study and development together with Trivium until we reached the final result. The recharge project was born as a strategic and sustainable alternative to glass for both our end consumer and our on-trade customers.” to which he added that “in addition to all the sustainability benefits, the new packaging has brought our customers a more versatile consumer alternative that aluminum goes where glass does not. But the sales results in the retail market showed us that we went further, today we already sell almost 5 times more REFILL aluminum bottles compared to its glass sister, allowing the consumption of a premium product for a part of the investment, impacting up to 50% less on the average ticket”, concluded Arthur Flosi, partner of BEG DESTILARIA.
