TRIVIUM PACKAGING PUBLISHES ITS 2022 SUSTAINABILITY REPORT

The company Trivium Packaging has just published its latest sustainability report which revalidated that 86% of consumers among the younger generation under the age of 45 showed a willingness to pay more for sustainable packaging. It also adds that 57% of consumers are less likely to buy products in harmful packaging while 74% of consumers said they would be interested in buying products that come in refillable packaging.

New data reveals that consumer demand for eco-friendly and sustainable product packaging has proven to be remarkably stable and robust throughout the societal changes that have occurred in recent years.

The study reveals a steady increase in younger consumers’ dedication to sustainable living. Eighty-six percent of those under 45 cited a willingness to pay more for sustainable packaging, compared to 83 percent comparing the same data set in Trivium’s Global Buying Green 2021 report. Consumers reinforced their commitment to sustainable packaging and continue to lead the way in rewarding brands for adopting sustainable packaging by translating their values into behaviors.

Overall, key findings conclude that overall consumer demand for sustainable packaging remains high. In a new finding, 68% chose a product in the last six months based on its sustainability credentials. This result aligns closely with more than two-thirds of consumers identifying themselves as environmentally conscious and demonstrates that consumers are translating awareness into action.

Jenny Wassenaar, Director of Sustainability,Trivium Packaging notes that “the data from this year’s Buying Green report presents a strong case that transitioning to sustainable packaging is not only the right decision for the environment, but also the right decision for any business. Metal packaging is perfectly aligned with a circular economy. Once produced, metals exist forever and can be endlessly used, reused and recycled without loss of quality.”

The 2022 Global Green Shopping Report, based on a survey of more than 15,000 consumers in Europe, North America and South America on their values and behaviors related to sustainable packaging, including willingness to pay more for green packaging, perceptions of materials and interest in refillable packaging.