Trivium Packaging, a multinational company with a market value of $2.8 million, received three Pack Global Awards for its innovative technological and sustainable packaging designs. The commendation was made for the work done during the creation of Rexona Now United aerosol antiperspirant. This is the third time this company has received recognition in this category.
As a leading global supplier to the world’s most recognized brands, Trivium Packaging specializes in the manufacture of recyclable metal packaging. The supplier has 60 locations worldwide and a staff of around 8,000 employees.
The Trivium team took on the design of an aerosol can with the motif of the pop group Now United. This was no easy task as they had to work to get the portraits in print perfectly, as well as maintaining Rexona’s stamps and approval, in addition to the technical needs.
The Rexona brand, famous for its antiperspirant cans, has had no qualms about showing the diversity of cultures and nationalities behind the music group Now United. This is reflected in its use of an 8-color dry printing technology, which manages to reproduce every face of the musicians’ ensemble in fine detail.
Rexona containers are made of Trivium aluminum, enabling the company and other agencies to develop easily producible packaging that is not only environmentally friendly but also highly customizable.
“We always strive to make products that are visually appealing to both our customers and the consumer, while at the same time taking into account the production process,” said Marcelo Nery. “therefore, we are excited to be honored for the third consecutive year in the Package Innovation, Technical Design category. We are committed to driving technical design while reducing plastic packaging waste.”