In 2024, TRIP became a cult brand. It now announces the launch of its new range: Mindful Blend. This new line will be launched with four references formulated with lion’s mane, magnesium, ashwagandha and L-theanine, offering a new way to find calm.
These ingredients have gone viral on social media, with over 3.5 billion combined searches on TikTok, and it’s no wonder TRIP Mindful Blend has already generated buzz on social media with over 1 million views on TikTok, even before its launch. As the UK’s leading functional soft drink, signaling the dramatic growth of the functional category, TRIP is bringing mushrooms and adaptogens into the mainstream with its market-first functional blend.
TRIP’s Mindful Blend range is formulated with viral ingredients, including lion’s mane, magnesium, ashwagandha and L-theanine, offering a new way to find calm. The Mindful Blend range will be available to buy from 24 April 2024 at drink-trip.com and will launch in Waitrose, Sainsbury’s, Whole Foods, Co-op, Holland & Barrett, LEON and Monoprix, along with five additional national accounts in the UK, US and Europe (RRP £2.00). Launching with four flavors, including Cucumber & Mint, Blood Orange & Rosemary, Elderflower & Mint, and Orange Blossom & Raspberry, TRIP Mindful Blend is the first brand to combine ingredients known for their calming effects into a single drink, which will provide you with all the popular calming benefits, without compromising on taste.
Following the popularity of TRIP drinks, which have brought CBD to the masses, TRIP Mindful Blend is the new way to access more on-trend ingredients, all in one delicious drink. With the global wellness industry now valued at over $5.6 billion, and wellness-focused videos on TikTok racking up over 19 billion views, as people prioritize their mental health and seek to improve their overall wellness, it’s no surprise that the powerful health benefits of lion’s mane, magnesium and ashwagandha have grown on social media, and TRIP Mindful Blend offers the perfect new way to relax with a unique blend of ingredients.
