Topo Chico Hard has launched new options within its line of carbonated alcoholic beverages, expanding its offering with margarita-inspired flavors. New additions include Topo Chico Hard Margarita, with 6% alcohol and made with real lime juice, and Topo Chico Hard Margarita Max, with 8% alcohol and a more intense margarita flavor.
These new flavors join the already established flavors such as Strawberry Guava and Ranch Water. According to Elizabeth Hitch, Vice President of Marketing at Above Premium Flavor, the goal has been to offer an experience with more complete and refreshing flavors within the hard seltzer segment.
Topo Chico Hard Margarita FAB is available in 12-can packs of 12 ounces, with an assortment that includes classic margarita, prickly pear, tropical pineapple, and strawberry hibiscus. Topo Chico Hard Margarita Max, on the other hand, is sold in 24-ounce cans in most U.S. states and in 16-ounce cans in select markets.
In addition, the brand has launched an advertising campaign called “Goodbye, Hello”, which seeks to highlight the drink’s differentiating proposition and its market positioning.
