Ball Corporation returns for another year to celebrate the quintessential Great American Sports Game in a sustainable way. The company and its partners continue to raise awareness of the importance of aluminum recycling and sustainability in the field and beyond. Whether watching the Big Game at home, at SoFi Stadium in Los Angeles or wherever, but always in an eco-friendly way.
The Super Bowl Big Game is one of the biggest days of the year in the United States when people gather and connect and often requires the convenience of disposable cups. Aluminum cans, bottles and cups such as Ball Aluminum Cup™ are the most sustainable option because they can be easily recycled. Years ago, Ball designed its lightweight aluminum cups to bring the circularity of beverage packaging to sports and entertainment venues in response to growing consumer demand for more sustainable products.
For another year, Ball is bringing its aluminum cups to Southern California and will kick off a series of events and activations this weekend to help fans celebrate sustainably, including the Rams Tailgate Tour and the Chargers Bolts Experience at 3 rd Street Paseo in Santa Monica . As the official infinitely recyclable aluminum packaging partner of the Los Angeles Rams and proud sustainability partner of the Los Angeles Chargers, Ball will supply infinitely recyclable aluminum cups on-site and activate Team Aluminum, a group of on-site ambassadors who facilitate recycling by collecting recyclable materials with backpacks. In downtown Los Angeles, Ball is mixing an exclusive cocktail with the Los Angeles Rams and serving them to guests in aluminum glasses at Penthouse56, Rams Hospitality House.
In addition, for the third consecutive year, Ball is also teaming up with Bud Light to bring the Ball Aluminum Cup™ to fans at SoFi Stadium during the Big Game and at the Bud Light Super Bowl Music Fest. The multinational continues to make progress in expanding aluminum recycling education, inspiring communities to make sustainability a cornerstone of their daily lifestyles, and helping organizations and teams achieve their sustainability goals.
Dan Fisher, president and CEO-elect of Ball Corporation notes that “Ball is committed to helping venues, teams and fans minimize the significant environmental impact of sports and entertainment by strengthening on-site recycling and providing innovative, infinitely recyclable aluminum cans, cups and bottles – a sustainable alternative to the millions of plastic cups that are discarded each year.”
Ball’s presence at the year’s sporting event follows the company’s efforts at the Big Game at Raymond James Stadium in 2021 and in 2020, when aluminum cups were part of Hard Rock Stadium’s initiative to eliminate 99.4 percent of single-use plastics that year.
This year, Ball has focused on its partnership with SoFi Stadium and various collaborations with other like-minded sports teams, concessionaires and venues, including Ball Arena in Denver and Emirates Stadium in London, which are based on a shared vision to promote sustainability in sports and entertainment and provide fans with an eco-friendly way to enjoy their favorite beverages.
