Tilray Wellness, the food and beverage division of Tilray Brands, will expand its partnership with Whole Foods Market this spring, re-launching the brand HiBall Energy in U.S. retail distribution A zero-calorie, sugar-free beverage that promises to fill us with energy .
Hi*Ball Energy was acquired by Tilray Brands, which began revitalizing it online. In the last six months, the brand has grown 68% on Amazon. Now, with the plan to launch in physical stores, this trend is expected to accelerate.
Hi*Ball Sparkling Energy Seltzer Waters is a healthier alternative to traditional energy drinks. It contains no preservatives or sweeteners, and offers essential nutrients such as organic caffeine, guarana, ginseng and B vitamins.
The product will be available at Whole Foods Market in 12-packs. Initial flavors include grapefruit, blood orange, blackberry and wild berries. Whole Foods Market is a supermarket chain that is present in the United States, United Kingdom and Canada.
Tilray Brands is a global lifestyle company that leads the beverage, cannabis and wellness sectors. It operates in several countries and its mission is to offer innovative products that inspire wellness and memorable experiences.
