From July through September, shoppers of Diet Coke, known in other countries as Diet Coke, will be able to purchase their personalized can with their name on it.
Coca-Cola Europacific Partners announced that a selection of more than 150 Diet Coke cans and bottles with names will be distributed in stores during this period.
For those whose names are not available in stores, a QR code on the packaging will offer a chance to win one of 4,000 additional personalized cans through the Coca-Cola app.
This code is entered into a weekly draw to win other prizes, including hotel, spa and shopping experiences worth up to £5,000.
To coincide with the promotion, a Diet Coke chill out will be set up at locations in central London and Manchester this summer.
Fans of this vivida can request a visit, which will include free samples and manicure appointments, via the Coca-Cola app.
This activity follows the launch of Diet Coke’s new campaign and brand platform, ‘Love What You Love, By You’, earlier this year.
The Coca-Cola Company is innovating in the way it refreshes basketball fans.
CCEP inaugurates its new state-of-the-art canning line at Sidcup.
Aspartame in Diet Coke: under WHO scrutiny
COCA-COLA AUSTRALIA LAUNCHES CAN AND NEW SUGAR-FREE RECIPE TO COMPETE WITH COKE CLASSIC
CAN SHORTAGE ALSO AFFECTS COKE’S SUPPLY CHAIN
